COLMOBIL ESC Ad
As an official sponsor of the 2026 Eurovision Song Contest in Vienna, Colmobil wanted to give their Omoda and Jaecoo vehicles the ultimate star treatment. The vision was a cinematic automotive reveal, placing the cars directly on the turquoise carpet outside the Wiener Stadthalle.
CLIENT: Colmobil
AGENCY: Havas Wien
PRODUCTION: Vanwegen
ANIMATION & AI: Stefan Lamprecht-Jäger
Delivering a photorealistic automotive animation typically requires massive budgets and long traditional rendering timelines. The core challenge was achieving this premium look under strict time and budget constraints, without compromising on brand identity.
To meet the tight deadlines while maintaining absolute precision, we engineered a custom AI-driven animation workflow. This setup bypassed the bottlenecks of traditional pipelines, giving us precise, localized control over camera motion, environment lighting, and composition. The result was an animation that maintained perfect structural integrity for the vehicles and branding, proving that advanced AI workflows can be consistent and controlable.
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