CAPSUP Rebranding

The Hot Sauce Brand Capsup commissioned us to transform their brand's identity to a more modern and clean appearance. The brand's core values guided us in developing a new logo and labels.

Additionally, the updated product line was promoted on social media and the webshop through product visualizations.

CLIENT: CAPSUP
AGENCY: DIE SCHNITTSTELLE NETWORK
DESIGN & PRODUCT VIZUALISATION: STEFAN LAMPRECHT

Colors

LOGO REDESING

It was crucial to maintain the basic shape of the bandarole.

To improve readability, the existing logo was optimized for the sauce bottle's small size.

LogoProcess
Capsup-Stapel-Solo-optimized
LabelShowcase
SauceTrio
LabelProcess

LABEL REDESING

The brief required that the new Hot Sauce Trio labels should feature a skull and the name of the chilli strain used.

To emphasize the spice of the trio, a red X is used, which at the same time helps to strengthen the unity of the product line.

 

I am open to freelance opportunities and collaborations.

© 2024 STEFAN LAMPRECHT